Content Marketing
We help you generate more qualified leads to pass on to sales with content marketing campaigns that say the right thing, to the right person, at the right time.
Content Marketing Strategy
- Persona Definition – who are we talking with, and what is important to them?
- Buyer’s Journey Mapping – what steps do prospects take as they make their purchase decision?
- Messaging frameworks – what content do we need to move prospects through the sales funnel?
- Creative strategy – what are the key messages that are important and relevant to the prospects?
- Content Asset Inventory – what content already exists that can be used in content marketing campaigns, and what new content needs to be created?
Content Creation
We create compelling content to help buyer’s along their journey, in formats such as:
- Infographics
- eBooks
- Landing pages
- Web content
- Blogs
- White papers
- Video
- Collateral
- Social media