Palmer MarCom has experience helping companies, ranging in size from small businesses to enterprise-level corporations, structure their business and technology for more effective marketing.

Marketing Infrastructure  Consulting

We help clients create a blended marketing, sales and IT organization that works together to conduct marketing through all digital and traditional marketing channels with maximum effectiveness.

• Organizational structure of sales, marketing and IT
• Change management
• Vendor selection for marketing services
• Sales & marketing team alignment
  • Marketing to sales lead handoff process refinement
  • Lead, contact and opportunity stage definition
  • Sales enablement strategies

Marketing Technology Assessments

We assess the existing marketing technology of clients and make recommendations for improved system architecture and technology solutions to enable more efficient marketing campaign implementation.

• CRM systems
• Marketing Automation Platforms
• Website platforms and CMS systems
• Marketing analytics solutions